Privacy Policy
Privacy Policy
Last updated 13 September 2026
This Privacy Policy explains how Trixure Group Limited, trading as 29ICE (“29ICE”, “we”, “us” or “our”), collects, uses, shares and protects personal information when you visit 29ice.com, create an account, place an order, contact us, request a product alert or otherwise interact with us.
1 Who we are
The controller responsible for your personal information is Trixure Group Limited, trading as 29ICE.
Company number: [COMPANY NUMBER]
Registered office: [REGISTERED BUSINESS ADDRESS]
Privacy contact: hello@29ice.com
If you are in Nigeria, this policy also explains how we handle your information in connection with applicable Nigerian data-protection law.
2 Information we collect
| Category | Examples |
| Identity and contact | Name, billing and delivery address, email address, telephone number, account username and communication preferences. |
| Order and transaction | Products ordered, order value, currency, refunds, delivery status, discount use and transaction references. |
| Payment | Payment status, payment method and provider references. Payment providers normally process full card or wallet details; 29ICE does not ordinarily receive full payment-card numbers. |
| Account and service | Saved addresses, wish-list or basket activity, product alerts, enquiries, complaints, returns and support correspondence. |
| Technical and usage | IP address, browser, device, approximate location, referring page, pages and products viewed, session activity and security logs. |
| Marketing and consent | Newsletter choices, cookie choices, campaign interaction, advertising identifiers and consent records. |
3 How we obtain information
Directly from you when you browse, register, order, contact us, review a product or request an alert.
Automatically through cookies, pixels, server logs and similar technology, subject to your choices where consent is required.
From payment, delivery, fraud-prevention, analytics and advertising partners when needed to complete or protect a transaction or measure an authorised campaign.
4 Why we use information and our lawful bases
| Purpose | Lawful basis |
| Provide accounts, accept and fulfil orders, take payment, deliver goods, process returns and provide requested alerts | Necessary to perform a contract with you or take steps at your request. |
| Maintain tax, accounting, product-safety and legal records; respond to lawful authorities | Necessary to comply with a legal obligation. |
| Customer support, service improvement, site security, fraud prevention and protection of legal claims | Our legitimate interests, or those of another person, balanced against your rights. |
| Email or similar direct marketing where consent is required | Your consent. In limited cases, applicable law may allow marketing to existing customers with a clear opt-out. |
| Non-essential analytics, personalisation and advertising technologies | Your consent where required by cookie and privacy law. |
Where we rely on legitimate interests, you may ask for information about our balancing assessment. You may withdraw consent at any time without affecting earlier lawful processing.
5 Cookies, analytics and advertising
We use essential technology to operate checkout, security and account functions. If you consent, we may also use analytics and advertising services, which may include Google Analytics 4, Meta Pixel and Conversions API, and TikTok Pixel and Events API. CookieYes is used to present and record cookie choices. See our Cookie Policy and use “Cookie settings” in the website footer to change your choices.
6 Who we share information with
We share only what is reasonably necessary with service providers and other recipients, including:
our website, hosting and ecommerce providers, including Hostinger, WordPress and WooCommerce;
payment providers, including Stripe and any wallet or card network selected at checkout;
delivery, fulfilment and returns providers;
email, customer-support, product-alert, security, fraud-prevention, analytics and advertising providers;
professional advisers, insurers, auditors, regulators, courts, law-enforcement bodies or tax authorities where required or appropriate; and
a purchaser, investor or successor if our business or assets are reorganised or transferred, subject to suitable protections.
We do not sell personal information for money. Some advertising disclosures may be treated as “sharing” or a similar concept under certain laws; where relevant, we provide consent and opt-out controls.
7 International transfers
Some providers may process information outside the United Kingdom or Nigeria. Where required, we use a lawful transfer mechanism, such as an adequacy decision, approved contractual safeguards or another permitted mechanism, and assess supplementary protections where appropriate. Contact us for further information about safeguards relevant to your information.
8 Retention
We keep personal information only as long as needed for the purposes described above, including legal, accounting, fraud-prevention and dispute requirements. Order and tax records are normally retained for at least six years where UK law requires this. Consent and suppression records may be kept to demonstrate or honour your choices. Operational logs, abandoned baskets and product-alert data are kept for shorter, proportionate periods configured for the service. We then delete, anonymise or securely archive information unless a legal hold applies.
9 Security
We use appropriate technical and organisational measures designed to protect personal information, including access controls, encryption in transit where supported, software maintenance, backups and service-provider controls. No online service can guarantee absolute security. Keep your password confidential and contact us promptly if you suspect misuse of your account.
10 Your rights
Depending on where you live and the circumstances, you may have rights to access, correct, erase, restrict or object to processing, receive portable data, withdraw consent, and complain to a regulator. These rights can be limited by law. To exercise a right, email hello@29ice.com. We may verify your identity before responding.
United Kingdom: you may complain to the Information Commissioner’s Office at ico.org.uk.
Nigeria: you may complain to the Nigeria Data Protection Commission at ndpc.gov.ng.
11 Children
29ICE is not intended for children to make purchases independently. If you are under 18, use the site and place orders only with the involvement of a parent or guardian. If you believe a child has provided information inappropriately, contact us.
12 Automated tools
We may use automated tools to detect fraud, protect accounts, recommend products or measure campaigns. We do not intend to make a decision based solely on automated processing that produces legal or similarly significant effects unless we tell you, identify the lawful basis and provide any required safeguards.
13 Third-party links
The site may link to independent websites or services. Their privacy practices are governed by their own notices, and we are not responsible for them.
14 Changes and contact
We may update this policy when our services or legal obligations change. The current version and update date will be posted here. Questions or complaints should be sent to hello@29ice.com or by post to [REGISTERED BUSINESS ADDRESS].